On behalf of everyone (who works, visits, or lives) in Margaritaville, we mourn the loss of Jimmy, a true national treasure, and express our heartfelt condolences to his family and everyone around the world who loves him.

Artist, performer, writer, navigator, friend, and entrepreneur - it is hard to imagine anyone who has ever brought so much fun to so many.

What Jimmy loved most was getting on a stage - big, small, indoors, outdoors, anywhere in the world - and changing the attitude and latitude of audiences to a vacation state of mind.

Jimmy lived his life like his songs: from beaches to boats to bars, sailing, surfing, and flying. He knew how to have fun and cared deeply about bringing everyone else along with him for the ride. When he flashed that signature smile one-on-one or to 100,000, somehow you just felt happy to be in his orbit.

His original idea for Margaritaville was to expand the opportunity for as many people to experience the lifestyle immortalized in his iconic song as possible.

We celebrate his life, believe his spirit lives on like a never-ending encore, and will see his radiant smile and that twinkle in his eye when we look towards the sun and will continue to share his way of life wherever, whenever we can.

Fins Up Forever